{"id":1625,"date":"2011-09-08T19:48:49","date_gmt":"2011-09-08T19:48:49","guid":{"rendered":"http:\/\/www.joswassink.nl\/insight\/?p=1625"},"modified":"2011-09-08T19:48:49","modified_gmt":"2011-09-08T19:48:49","slug":"tomtom-reaches-out-to-commuters","status":"publish","type":"post","link":"https:\/\/www.joswassink.nl\/insight\/?p=1625","title":{"rendered":"Tomtom reaches out to commuters"},"content":{"rendered":"<p><strong><\/p>\n<div id=\"attachment_1626\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a rel=\"attachment wp-att-1626\" href=\"http:\/\/www.joswassink.nl\/insight\/?attachment_id=1626\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1626\" class=\"size-thumbnail wp-image-1626\" title=\"SC05-Danish-Ahmed\" src=\"http:\/\/www.joswassink.nl\/insight\/wp-content\/uploads\/2011\/09\/SC05-Danish-Ahmed-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" \/><\/a><p id=\"caption-attachment-1626\" class=\"wp-caption-text\">How about a detour then? - Photo: Danish Ahmed.<\/p><\/div>\n<p>On their daily drudge to the office, suburbanites seldom get lost. But  they do get stuck along the way. Their travel pattern demands another  type of navigation information.<\/strong><\/p>\n<p>Regular travellers have very little need of a navigation device once  they know their favourite routes, and the occasional by-ways. The  information that they do need, they gather while starting the day.  Television and radio provide information on the weather and traffic  situation. Dedicated websites show the degree of congestion on the ring  roads in colour codes. And yet: commuters often end up stuck in traffic  jams because the information they collected was not timely, specific or  relevant enough.<!--more--><\/p>\n<p>Here is a new market for navigation giant,  Tomtom, MSc student Danish Ahmed (Industrial Design Engineering)  believes. He conducted research to capture the hidden needs of  commuters: information that is timely and relevant, the desire to keep  moving, mutual trust and a streamlined day.<\/p>\n<p>Ahmed realised that  there had to be an information shift from that given during the ride,  and that prior to it. \u201cA substantial opportunity exists for new  solutions in the prior to travel phase,\u201d Ahmed writes.<\/p>\n<p>The  service Ahmed conceptualises is App-based. He named it \u2018Tomtom Impulse\u2019  because, just like the impulse in physics, the Impulse App should arouse  movement. Once user preferences on home and work locations have been  entered, the Impulse can provide personal notifications on road works,  existing traffic jams and adverse weather conditions along the route:  timely and specific information, that is.<\/p>\n<p>Following an interim  presentation at Tomtom, someone in attendance commented: \u201cWe have all  the data, but we don\u2019t manage to provide it personally.\u201d Ahmed agrees  that in principle all required data is available, and he also thinks  that the information technology called \u2018server push\u2019 should be feasible.  The only thing that is not so common is web-based television, which can  show the traffic info at large.<\/p>\n<p>Next Friday, Ahmed will present his thesis at Tomtom. He then hopes  to hear whether or not the navigation giant aims to develop these  special services for daily travellers.<\/p>\n<p><em>Danish Ahmed, \u2018Creating the drive; a new concept solution for commuters\u2019, 15 Sept 2011. Thesis supervisor: Dr. C.M. Cardoso<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On their daily drudge to the office, suburbanites seldom get lost. But they do get stuck along the way. Their travel pattern demands another type of navigation information. Regular travellers have very little need of a navigation device once they know their favourite routes, and the occasional by-ways. The information that they do need, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[101,233,307,435,439],"class_list":["post-1625","post","type-post","status-publish","format-standard","hentry","category-articles","category-delta","tag-commuting","tag-ide","tag-navigation","tag-tomtom","tag-traffic"],"_links":{"self":[{"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=\/wp\/v2\/posts\/1625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1625"}],"version-history":[{"count":0,"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=\/wp\/v2\/posts\/1625\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joswassink.nl\/insight\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}